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Market Planning and Campaign Management with Survey and Evaluation

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I am trying a Scenerio to create a campaign where I need to send a Survey ( Mail Form ) to a target set of customers  . I need to ascertain all the Individual who has  :

 

1) clicked on the generated link of Survey ,  How do I generate a Survey ??

 

2 ) I wanted to know How many BP has answered to the Survey ,


3) I want to Evalaute the Business Partner according to the answers and in every answers there will be ranking attached, How do we do evaluation ?

 

4 )Again , according to points or ranking collected by BP , i want a different treatment for all the BP .

 

let me give you a example , I have sent a questionaire to say 1000 BP as part of Email Campaign using Mail Form . I have ranking for each answers ,

if a BP gets 500 points , we will treat as Prospect .
if a BP gets 300 points , we will treat as Hot lead
if a BP gets 200 points , we will treat as warm lead
if a BP gets 100 points or less  , we will treat as cold lead .


How can we do ? Is my question clear ?


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