Hi everyone,
first time poster, long time reader.
A question came up in our weekly Marketing Group here at Work.
Is there a way, to track a prospective customers way in our CRM from the inital click on an ad (Google) up until the final account is created in our system?
We are planning to use Google AdWords
To measure those campaigns and to address especially these customers, we would like to attach an attribute to each customer who was directed to our online customer center via Google.
Is there a certain Add-On that we could use?
Don't get me wrong, I am aware of the fact that we will get a report from AdWords to measure the campaign itself, but we would like to attach the attribute, that a customer came from our google add, PER customer automatically and we do not want to generally measure the entire campaign by balancing new customers vs. total campaign cost.
This is just about tracking the customer source.
Thank you for your opnions, ideas, advice!
AP
Edited by: AP2012 on Jan 13, 2012 3:18 PM