Hi Folks,
I want to understand the difference between Marketing plan and Marketing project.Is it like every marketing plan,plan element,campaign and campaign element is called a project? If yes why it is termed as a project?
2.Marketing plan is intended to be long term strategic planing like budgets and deadlines.Deadlines in the sense planned start date and end date.What other strategic data is captured in a Marketing plan apart from this.
In my project PS is out of scope so no actual budget and expenditure can be posted into CRM system.
Cost planning is also not possible since SEM is out of scope.
Is there any other way the budgeting,costing and expenditure details can be captured in Marketing plan/campaign or in the Integrated marketing calendar?
3.If there is no other way to record the budgets and the expenditure can I have a field in the marketing plan page where in I can manually enter the figures which I can also see in the Marketing calendar.
Please help me resolve this.
Regards
Jaya